Integrated Product Design Seminar
Mechanical Engineering and Applied Mechanics
University of Pennsylvania
Wednesday, December 5th
Seminar: 6:00 PM
Berger Auditorium, Room 13
(5:30 PM: Reception in the Lower Berger Lobby)
Design Thinking
Bill Moggridge
IDEO Cofounder
Mechanical Engineering and Applied Mechanics
University of Pennsylvania
Wednesday, December 5th
Seminar: 6:00 PM
Berger Auditorium, Room 13
(5:30 PM: Reception in the Lower Berger Lobby)
Design Thinking
Bill Moggridge
IDEO Cofounder
Abstract
How can companies and organizations bring about successful innovation? One way is to look at the thinking processes and working methods behind some of the great innovations that have changed our everyday lives. From BusinessWeek magazine to the Stanford d.school, the role of design in business has taken on new dimensions. From offering new ways for executives to think, to informing corporate strategy, to facilitating organizational and service design, to creating new models of prototyping, design thinking and design-based processes are commanding more attention. Bill Moggridge will investigate these issues, drawing on his pioneering work as co-founder of IDEO and the insights offered in his recently published book 'Designing Interactions' (The MIT Press).
Bill Moggridge is cofounder of IDEO, independently ranked by business leaders as one of the most innovative companies in the world. A Royal Designer for Industry, Bill designed the world's first laptop computer. He pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has been a trustee of the Design Museum; Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School and a member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy. He is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. His book Designing Interactions (www.designinginteractions.com) tells the story of how interaction design is transforming our daily lives; it is available from The MIT Press. He served as Congress Chair for CONNECTING’07, the Icsid/IDSA World Design Congress held in San Francisco in October 2007.
How can companies and organizations bring about successful innovation? One way is to look at the thinking processes and working methods behind some of the great innovations that have changed our everyday lives. From BusinessWeek magazine to the Stanford d.school, the role of design in business has taken on new dimensions. From offering new ways for executives to think, to informing corporate strategy, to facilitating organizational and service design, to creating new models of prototyping, design thinking and design-based processes are commanding more attention. Bill Moggridge will investigate these issues, drawing on his pioneering work as co-founder of IDEO and the insights offered in his recently published book 'Designing Interactions' (The MIT Press).
Bill Moggridge is cofounder of IDEO, independently ranked by business leaders as one of the most innovative companies in the world. A Royal Designer for Industry, Bill designed the world's first laptop computer. He pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has been a trustee of the Design Museum; Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School and a member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy. He is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. His book Designing Interactions (www.designinginteractions.com) tells the story of how interaction design is transforming our daily lives; it is available from The MIT Press. He served as Congress Chair for CONNECTING’07, the Icsid/IDSA World Design Congress held in San Francisco in October 2007.